Zhao Xingzhi
赵星植

Zhao Xingzhi is an associate professor in the Department of English and a research fellow of the Institute of Semiotics and Media Studies (ISMS) at Sichuan University. He also serves as the executive editor-in-chief of Signs & Media, the bilingual semiotic journal in China. He received his Ph.D. degree in semiotics and M.A. degree in Journalism from Sichuan University. His research interests include Peircean semiotics, semiotic anthropology of gift-giving in China, semiosis in digital media and history of Chinese semiotic movement. He has published the first Chinese translated version of Charles Peirce’s semiotic manuscripts C.S. Peirce: On Signs (2014). He is also the author of two monographs: New Trends in Semiotics Today (2021) and C.S. Peirce and Semiotics of Communication (2017). His recent publications in English have appeared in books and journals such as The Bloomsbury Companion to Contemporary Peircean Semiotics, Social Semiotics and Chinese Semiotic Studies.